Entitlement: Choosing the Right Name for Your Story

Entitlement: Choosing the Right Name for Your Story: "So what's in a title? Is it really that important?

You bet it is. Would you rather your job resume say 'salesperson' or 'marketing representative'? 'Clerk' or 'service specialist'? 'Repairman' or 'technician'? One sounds commonplace; the other sounds impressive.

Let's go a step further. Imagine Boys' Life billed as Youth Experiences. Or Nightline as Ted's Late News Roundup. Loses a little something, right? And it's hard to picture 007 introducing himself as 'Dinkins. Arnold Dinkins.'"

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